Lake Malaren is the third largest lake in Sweden, next to the town of Stockholm. The lake’s area is 1,140 square km and its greatest depth is 64 metres. Its numerous islands contain an incredibly rich heritage, a gorgeous lush historical landscape with palaces, old churches, rune stones, forty castles, and two World Heritage Sites [...]
A direct mail campaign is often the most cost effective way to reach many donors. Sending letters also is a simple way to raise money. There is no need to recruit, train, manage and motivate a large group of volunteers. A few talented individuals can run the entire operation. And you will find you will [...]
It is said that an attempted suicide by a woman thousands of years ago gave birth to wine. This article looks at the fascinating history of wine.
While the origin of wine is still unknown to the world, ancient Persian fable credits a woman as the discoverer of wine. According to the fable, the woman lost [...]
A good marketing advertisement pays attention to both content and layout. But always, always, always, compose the copy first. The design must reemphasize the strongest points in the copy, and never be created independently of it.
Otherwise, your stuff might look great but have too little substance, or have a visual message that conflicts with the [...]
While visual design is crucial online, so too is the copy. It should not be neglected in favour of fancy slow-loading graphics.
Similarly, despite all your best efforts to optimise your site or search engine marketing strategies, if you don’t get the copy right you could see plenty of traffic but very low conversion rates. Rather [...]